01
Keep Usable Products in Use
If a genuine product is unused and fit for purpose, our first instinct shouldn't be to throw it away because the outer packaging has seen better days.
Why Cool Cartridge?
Perfectly good products shouldn't become waste.
Cool Cartridge was built around a simple idea: if a genuine product is unused, authentic and ready to do the job it was made for, it shouldn't be thrown away simply because its packaging isn't perfect.
Our Second Chance range keeps genuine OEM products in circulation, gives customers another way to save, and helps prevent perfectly usable printer supplies becoming unnecessary waste.
Our Approach
Genuine products. Less unnecessary waste.
We combine conventional new stock with genuine Second Chance products, giving customers clear choices without changing the authenticity of what they're buying.
02
Give Customers Better Value
Second Chance products can offer a lower-cost route to genuine OEM supplies where the difference is condition or presentation rather than authenticity.
03
Make the Choice Clear
We clearly separate Brand New, Excellent Condition and Best Value options so you can choose the product condition that suits you.
Second Chance Products
Same genuine product. A different journey.
Our Second Chance range exists for genuine OEM products that remain unused but may no longer look like conventional retail stock.
That might mean minor packaging imperfections or, in some cases, a genuine product supplied without its original retail packaging. Instead of allowing that product to go unused, we give it another route to the customer who needs it.
The condition may differ. The fact that it is a genuine OEM product does not.
01
Brand New
New stock supplied in its standard retail packaging.
02
Excellent Condition
Genuine OEM product with minor retail packaging imperfections.
03
Best Value
Genuine OEM product supplied without its standard retail packaging.
Why Reuse Matters
The best waste is the waste we don't create.
Making a new product requires materials, manufacturing, packaging and transport. If a usable product already exists, keeping it in circulation can help avoid some of the demand for producing a replacement unnecessarily.
That's why waste prevention and reuse sit above recycling in the UK's waste hierarchy. Recycling still matters, but keeping a product useful for longer comes first.
Our Second Chance approach is a practical version of that principle: use the genuine product that's already here before writing it off as waste.
The Next Step
And when you no longer need it, send it back.
Keeping unused products in circulation is only part of the story. We also want to make it easier for customers to deal responsibly with unwanted Inkjet cartridges.
Our freepost tracked return envelope service gives eligible cartridges another route back rather than simply putting them in the bin.
What Matters to Us
A simpler way to buy genuine printer supplies.
Genuine OEM
Clear product identity and genuine branded supplies.
Better Value
More choice through our Brand New and Second Chance options.
Less Waste
Keeping suitable unused products in circulation for longer.
Real Support
Help finding the right product before and after you order.
Find the right product. Give a good one another chance.
Explore the Cool Cartridge range or speak to our team if you need help finding the right product for your printer.