Brand New
In Retail Packaging
- ✓Genuine OEM cartridge
- ✓Brand new
- ✓In manufacturer retail packaging
Why Cool Cartridge?
Perfectly good products shouldn't become waste.
Cool Cartridge was built around a simple idea: if a genuine OEM product is unused, authentic and ready to do the job it was made for, it shouldn't be wasted simply because it isn't being sold in the manufacturer retail packaging.
Our Unused - OEM option keeps genuine OEM products in circulation, gives customers a smarter-value way to buy genuine supplies, and helps prevent perfectly usable printer supplies becoming unnecessary waste.
Our Approach
Genuine products. Less unnecessary waste.
We offer two clear ways to buy genuine OEM products: Brand New in manufacturer retail packaging, or Unused - OEM without the retail packaging for smarter value.
01
Keep Usable Products in Use
If a genuine OEM product is unused and ready to use, our first instinct shouldn't be to waste it simply because it isn't being sold in retail packaging.
02
Give Customers Better Value
Unused - OEM products offer a lower-cost route to genuine OEM supplies because you are paying for the cartridge itself, not unnecessary retail packaging.
03
Make the Choice Clear
We clearly separate Brand New and Unused - OEM so you can choose between the full retail-packaged option and the smarter-value unpackaged option.
Two Ways to Buy
Same genuine OEM cartridge. Two ways to buy.
Every option starts with the same essential point: a genuine OEM product. You then choose whether you want it in the manufacturer retail packaging or without it.
Choose Brand New for the full retail experience, supplied in its original manufacturer packaging. Or choose Unused - OEM for the same genuine OEM cartridge, unused and supplied without the manufacturer retail packaging — so you can pay less without switching away from genuine OEM.
Both options are genuine OEM. The difference is the retail packaging and the price you pay.
01
Brand New
Genuine OEM cartridge, brand new and supplied in its original manufacturer retail packaging.
02
Unused - OEM
Unused genuine OEM cartridge supplied without the manufacturer retail packaging — the same genuine OEM product, with smarter value.
Why Reuse Matters
The best waste is the waste we don't create.
Making a new product requires materials, manufacturing, packaging and transport. If a usable product already exists, keeping it in circulation can help avoid some of the demand for producing a replacement unnecessarily.
That's why waste prevention and reuse sit above recycling in the UK's waste hierarchy. Recycling still matters, but keeping a product useful for longer comes first.
Our Unused - OEM approach is a practical version of that principle: keep a genuine, unused OEM product in circulation rather than adding unnecessary retail packaging.
The Next Step
And when you no longer need it, send it back.
Keeping unused products in circulation is only part of the story. We also want to make it easier for customers to deal responsibly with unwanted Inkjet cartridges.
Our freepost tracked return envelope service gives eligible cartridges another route back rather than simply putting them in the bin.
What Matters to Us
A simpler way to buy genuine printer supplies.
Genuine OEM
Clear product identity and genuine branded supplies.
Better Value
More choice through our Brand New and Unused - OEM options.
Less Waste
Keeping suitable unused products in circulation for longer.
Real Support
Help finding the right product before and after you order.
Find the right product. Give a good one another chance.
Explore the Cool Cartridge range or speak to our team if you need help finding the right product for your printer.